$84M Q1 loss $84M Q1 loss ""BlackBerry sells 6.8 million smartphones; reports"" $84M Q1 loss $84M Q1 loss

BlackBerry sells 6.8 million smartphones; reports $84M Q1 loss

Smartphone shipments were below analyst expectations, but BlackBerry
CEO asks for patience

By Mikael Ricknäs

IDG News Service - BlackBerry shipped 6.8 million smartphones and
recorded a $84 million loss during the three months to June 1, as it
struggles to turn around its fortunes.

The first quarter of BlackBerry's fiscal year served as a referendum
on how consumers and business users have received the new BlackBerry
10 smartphones. The company's quarterly earnings, released Friday,
noted that 2.7 million phones running the new OS were sold, a figure
that disappointed analysts.

Shipments of 7.7 million phones would have been an "OK" result,
according to IDC research director Francisco Jeronimo. The soft sales
lead analysts to question the future of BlackBerry 10 and the company
during a conference call on the results.

BlackBerry CEO Thorsten Heins offered various themes on the same reply
as a defense: "BlackBerry 10 is still in the early stages on its
transition. In fact, we are only five months in to what is the launch
of an entirely new mobile computing platform," he said.

The BlackBerry Z10 is now available in 147 countries, while the
QWERTY-equipped Q10 is on sale in 96 countries, with 50 being added
during BlackBerry's fiscal second quarter. The cheaper Q5, which also
has a physical keyboard, premiered in Dubai last week. It will be
distributed more widely during the second quarter, according to Heins.
More products are on the way, but the company will not have more than
six new devices in the market at any time, he said.

Marina Koytcheva, an analyst at CCS Insight, isn't surprised by
BlackBerry's continued struggles, but agreed with Heins' assessment.

"It remains too early to tell whether the new BlackBerry 10 platform
can emerge as a credible alternative to Android or iOS with shipments
of the long-awaited Q10 device and recently announced Q5 only just
starting in many markets. We need to wait a couple more quarters
before writing off BlackBerry's chances," she said via email.

The company may be working on new products, but a BlackBerry 10
upgrade for its PlayBook tablet is not one of them.

"Our teams have spent a great deal of time and energy looking at
solutions that could move the BlackBerry 10 experience to PlayBook.
But unfortunately I am not satisfied with the level of performance and
user experience, and I made the difficult decision to stop these
efforts," Heins said.

BlackBerry reported revenue of $3.1 billion, up 9% from the same
period a year earlier. Net loss from continuing operations for the
quarter was $84 million, compared to a net loss of $510 million a year
earlier.

BlackBerry's OSes had a 2.9% market share during the first three
months of the calendar year, compared to 6.4% during the same period
in 2012. To grow sales, BlackBerry has to do a couple of things.

"It needs strong campaigns to drive awareness of the new platform and
user experience; new devices at lower price points, and to refocus on
the enterprise segment where they still have a chance. The consumer
segment is lost and the only chance is on the enterprise segment,
particularly the large enterprises," Jeronimo said.

The smartphone market remains highly competitive, making it difficult
to estimate units, revenue and levels of profitability, according to
BlackBerry.
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